It appears that Gannet Co., only the biggest newspaper publisher in the U.S. has decided to partner up with Yahoo for a deal. The deal will focus on helping Yahoo sell online ads in local markets by using not only all Gannet Co. newspapers but also 7 of its 23 TV stations. Check out the link to the article here–Local Marketing.
Now my first reaction when I saw this was panic. I thought “oh shit, here we go the big companies are moving in on my local turf”.
I shot a tweet out to Shoemoney to get his opinion on if those of us trying to make it in local affiliate marketing should care about Gannett partnering with Yahoo. His response was short and simple but it made a great point.
That’s what I like about Shoemoney. It seems no matter what adversity is thrown at the guy he finds out the angles to keep going and improving. I was thinking of all the bad stuff that might happen with this move and within minutes Shoemoney replied back with a positive outlook on the issue that I didn’t even think of.
In fact, a few years ago, Shoemoney woke up to an email subject from the RIAA saying his site was going to be taken offline within 48 hours….
Well, to make a long story short, he ended up turning that $100-a-day site into over $250,000 with just a few small tweaks…
It’s a fascinating story about overcoming adversity you have to see to believe:
-> Watch Shoemoney’s take on adversity.
