After I noticed this issue . . . → Read More: Blog Content Organization]]> I’m starting to notice that my 3 main blogs are starting to blend together and each blog is losing its content focus. Since the content I write is mainly focused on online marketing, I feel that what I post on one blog can easily fit in on the other two. The problem is that shouldn’t be the case. Each blog has its own purpose, yet when it comes to blog content they all seem to run together.

After I noticed this issue I decided to ask myself the basic questions below to help get at each blogs ideal content:

What is the purpose of the blog?

What can the blog offer readers?

How often should updates occur?

Even though these are very basic questions the exercise did help me determine what I was doing wrong, but more importantly, what I needed to do to refocus my blog content.

In case you’re interested here are the brief answers I came up with for my blogs:

PaulG2.com— This blog is supposed to be a behind the scenes look at what I am doing to make money online. This means that the posts should be geared more toward how-to’s of the stuff I am doing to my other blogs. It’s important to not cross the line into the other blogs territories by explaining things like why my products and services are awesome. The posts about the products and services should be about how I am using the other blogs to highlight these items. This blog should also focus more on how it can help its readers do what I am doing and not just the story of what I have done and why. Give the reader content that they can use.

Business Marketing Consulting HQ— This is a niche site that needs to stay focused on it’s niche and keywords to gain traffic and reach the first page of Google. The content on this blog needs to be quality and help the readers. It is also a place where we will be able to promote services that coincide with the blogs purpose of business marketing consulting. This blog will need to have a consistent schedule of keyword driven post to make it SEO friendly. A Monday-Wednesday-Friday approach would be the best. Monday should be a post from me, Wednesday should be a Twitter Tips post with keywords, and Friday should be my Guest Post’s/ Expert Interviews/Podcasts/ BMC Featured product or service reviews. This will keep the site updated regularly with keyword, helpful posts that should improve our page rank.

Covale Media LLC.—- Since this is my company page it should be geared toward explaining who we are and selling my products and services. When posts are written, which should be at least once a week, it should be highlighting those different products and services.

That is the plan I am going to go with to keep my blog content organized between my 3 main blogs. What ways do you keep your blog content organized?

PaulG2

We have also been looking at our business marketing . . . → Read More: Site updates]]> We have been working on a few important site updates for the various different sites we have. For our main business site we have went with a different design that focuses on the services and products that we offer. I am still trying to decide if I will have blog posts on the company site. As it stands right now I do have the posts as the home page, but that may change.

We have also been looking at our business marketing consulting site and trying to come up with some new ideas. I feel that the site has tons of potential but as of now the site offers nothing of value to anyone that happens to read it.

We will be working on the site and will have a post documenting some of the changes we will implement to not only improve the look of the site but the content and value as well. The post will be included in our niche site duel page, so if your following along it will be easy to find.

With both sites many of the updates will focus on content and ease of use for our readers. Keywords will play an important part, but the main focus will be delivering relevant content to our readers. We may also look into having other authors on the site to have more voices concerning business marketing consulting ideas and solutions.

That’s all for now.

In the local business market half of the battle is just letting people know that your business actually exists. Many businesses do not have the marketing budget needed to have a an all out media blitz. When businesses do have a budget they . . . → Read More: Local search marketing]]> I’m very excited today and the reason is Local Search Marketing. I feel that now is the time for local businesses to really focus on their local customers and local search marketing can help local businesses do just that.

In the local business market half of the battle is just letting people know that your business actually exists. Many businesses do not have the marketing budget needed to have a an all out media blitz. When businesses do have a budget they tend to spend it on the old methods of marketing like the phone book, t.v. and radio ads. Even though these methods may be able to drive new business to these local businesses the ROI usually doesn’t justify the cost of these methods.

With search engines like Google and Bing starting to focus and spend money on the local search market now is the time for local business owners to focus on local search marketing.

With that in mind my business, Covale Media LLC, will be unveiling a new service early next week. The Covale Local Marketing Package or LMP will be available to local business owners starting Monday, February 14th 2011!

This package is great service for local businesses that need to have a more prominent presence in their local market. More details as to what the LMP will include will be coming soon so don’t forget to check back soon.

Paul

Another has been the creation of our first Covale Media LLC branded eBook that will be coming out early next year! This eBook will focus on helping businesses create an online presence that will work for them everyday by  increasing their brand awareness and making them an authority in their niche.

Been writing some posts that . . . → Read More: Covale Media LLC News]]> I have been working on a couple of new things for my business. One is getting a FaceBook Fan Page up and running for Covale Media LLC.

Another has been the creation of our first Covale Media LLC branded eBook that will be coming out early next year! This eBook will focus on helping businesses create an online presence that will work for them everyday by  increasing their brand awareness and making them an authority in their niche.

Been writing some posts that will be coming out over the course of the next week. These will focus on more of what business owners can do to help market their own websites or blogs.  My hope is that by giving out free content that is worth something will lead to me being seen as an authority on the subject. I feel that this is a big thing that businesses must do and mine is not an exception.

I have been working on a couple of new designs that I will be showing to a couple of accountants. As I was searching for my own accountant I realized that most accountants don’t have a web presence or if they do they’re not great! So I think those will be the local businesses that I contact next to offer my services.

There has been more, but I will report on those when the time is right!

The next PaulG2 post will be about a site that I have just recently learned about, and the post after that will deal with PLR and a great site that I’m part of. So stay tuned!

Later

Mark that date on your calender because

is finally going to be out for the Xbox 360 and PlayStation 3. I haven’t been this excited about a game in a long time. I’m a busy guy, I have the family, the new business, etc but I want this game. Check out the trailer..

then watch this one…

don’t forget about multiplayer….

if you . . . → Read More: Assassin’s Creed: Brotherhood]]> November 16th, 2010

Mark that date on your calender because

Assassin’s Creed: Brotherhood

is finally going to be out for the Xbox 360 and PlayStation 3. I haven’t been this excited about a game in a long time. I’m a busy guy, I have the family, the new business, etc but I want this game. Check out the trailer..

then watch this one…

don’t forget about multiplayer….

if you like video games and you don’t want to get this game, WTF? You can pre-order the games on Amazon of course

Damn I can’t wait!

Here is a trailer, . . . → Read More: Castlevania: Lords of Shadow]]> This post has nothing to do with making money online but I think its cool none the less. I grew up playing videos games like most other kids during the late 80′s early 90′s. One of the coolest games back then imho was Castlevania. Now I mostly played sport games but this was one of the coolest 2d side-scroller games around. On October 5th they are coming out with a new game entitled Castlevania: Lords of Shadow.

Here is a trailer, I think you should take a few minutes to watch it.

Its available on both xbox 360  and ps3